Ad Rates

Advertising Rates and Terms for

We offer our readers articles and posts on topics such as preparedness, homesteading, self sufficiency, survival and emergency preparedness. We discuss outdoor basics, bushcraft and skills that our readers may utilize in order to prepare for a wide range of short-term and longer-term disasters or to become more self reliant.

Our content normally consists of original articles. We strive to provide new content two or three times per week, and this site currently offers hundreds of original articles. Our advertisers’ banners are displayed on all content pages.

We do not accept ads for products or services which, in our sole discretion, are unrelated to the content of

A Note about our Readers

The readers of are interested in preparing for a wide range of situations or emergencies. Doing so, often involves purchasing a wide range of different products or services. We consider the links and banner ads on our website to be a service to our readers, many of whom, we reasonably conclude, consider it useful or necessary to buy products and services in order to be well-prepared for various disasters.

Our reader are particularly disposed, more so than on many other websites, to buy our advertisers’ products and services.


These graphical ads are found in a single column on the right side of each content page. Content pages are the front page and all of the article and post pages, as well as the links page(s) and other static pages about the site.

Our ads are never rotated. Your advertising graphic will be a static image present on every content page of our site. In contrast, to the trends on other Preparedness websites, we keep the number of advertisers to a moderate level. You are not competing with dozens other banner ads.

If you need help composing a banner ad graphic, we might be able to make a graphic ad for you, at no extra charge (beyond the usual banner ad fee). Contact us for more information.

Ad Size:

The width of each graphical ad is typically a nominal 200 pixels, but we can work with your team to find a size that suits your product and your desire.

Graphical ads are available in a number of different nominal heights; the height of the ad also resizes, in proportion to the resized width.

Side Banner Ad Sizes:

  • 160 x 200 or 200 x 200 pixels for $50.00 per month
  • 160 x 300 or 200 x 300 pixels for $75.00 per month
  • 160 x 400 or 200 x 400 pixels for $100.00 per month
  • 160 x 500 or 200 x 500 pixels for $125.00 per month
  • 160 x 600 or 200 x 600 pixels for $150.00 per month

Ads smaller than 200 pixels high will be accepted, but will be charged at the same rate as 200 pixels high.

Lower Side Wide Banner Ad Sizes:

  • 300 x 250
  • 300 x 600

Please contact for more information

Top Banner Ad Sizes:

A single Horizontal ad across the top or bottom of all pages site wide.

  • 468×60 pixels for $100.00 per month

Bottom Banner Ad Sizes:
468×60 pixels for $75.00 per month
336×280 pixels for $75.00 per month

Note: Smart Phones, tablets and other mobile devices may scale down images, to fit their screens. This mobile device behavior is out of our control, as we are serving the correct banner size. In this scenario, it is being  scaled down or automatically re-sized, by the mobile device itself. We can not assume responsibility if your ad appears smaller on a mobile device.


Purchase 3 months or more of banner advertising, and receive a 10% discount on the total price.

Ad Graphics Specs:

The graphics file for your ad must be in JPEG, PNG or GIF format. All other graphical formats will be converted to one of these formats.

When you submit your graphical ad, specify the ad height that you prefer. If necessary, we can resize your ad proportionately. So if you submit a 400 x 600 pixel ad, we will resize to 200 x 300 pixels. All ads have the same width, so as to fit well in the same column on the site.

Editorial Approval:

All banner ad submissions are subject to approval. If we deem that an ad is not appropriate for our content for any reason, you may submit a different graphical ad, or receive a refund.

To avoid abuse or misuse, we prefer that graphics files be hosted on our server. The site and webpage, to which the ad links, are subject to editorial approval. Your product or service must be in keeping with the content and purpose of our website.

The products and services that would be appropriate for advertising on our blog include, but are not limited to: camping supplies, water purification and storage, long term food storage, emergency preparedness kits, first aid supplies, generators, firearms and ammunition, knives, tools, and other preparedness supplies, as well as books and DVDs on similar topics.

Ads for unrelated products or services will not be accepted. If you substantially change your website or webpage, so that the ad no longer links to a product or service related to our content, then (in our sole discretion), we may issue you a pro rata refund and remove your ad. The same discretion applies to text links on our Links page(s).